For General Managers and Service Directors Your fixed ops should be a predictable profit center. Instead, most GMs are watching service revenue underperform while bays sit empty and marketing dollars disappear with minimal ROI. The problem isn't your techs or your advisors. It's the massive opportunities you're losing at every stage of the customer journey. Three Revenue Leaks Killing Your Numbers Right Now 1. Your DMS Is Full of Dead Money Thousands of past buyers and inacti

Dealership leaders know the math—when new car margins tighten, service drives revenue. But in 2025, the hidden profit in fixed ops isn’t about new conquest business; it’s about reactivating Lost Souls , Declined Services , and At-Risk Customers . The Untapped Profit Zones Lost Souls :  Customers who haven’t been back in 13–48 months. Many assume they’re gone forever, but the truth is, most are up for grabs. With the right outreach—value-based messaging, seasonal service remin

In today’s competitive automotive service environment, retaining customers and growing service lane revenue requires more than traditional outreach—it demands precise, data-driven marketing. Data enrichment stands at the center of this transformation, enabling dealerships to unlock hidden value from their existing databases and to engage prospects with unprecedented accuracy and confidence. Why Data Enrichment Matters Fixed ops marketing teams often run into the problem of in

Rising rates and tighter budgets are challenging U.S. dealerships. As new car sales slow and margins shrink, service and parts...

Precision Marketing for Service Lane Retention New car dealerships face a real challenge: declining service lane visits, CRM lists full...

Is your dealership’s service department really marketing to every customer in your database? For most stores, the honest answer is a...

The U.S. automotive industry in 2025 is experiencing modest growth and increased stability, with new vehicle sales approaching their...

Car loans are stretching to 72, 84—even 96 months. That means the service lane is now your dealership’s most important revenue engine.

In the fast-paced world of automotive retail, the sales floor often gets all the attention. But for many dealerships, the most stable and...

For most dealerships, the service lane should be the most reliable and profitable part of the business . Customers trust you with their...

If you run a dealership service department or BDC, you already know: not every interested prospect finishes what they start.  As many as...

Most new car dealerships invest heavily in marketing and sales to get customers through the door. But what happens after the sale? Too...

Imagine investing countless resources to sell a new car, only for the customer to vanish from your radar the moment they drive off the...

Is your dealership losing millions in revenue? Declined services in the service lane are more than missed sales—they’re a silent profit...