Absorption Rate: Your Dealership’s Survival Tool in Choppy Waters (Thanksgiving Edition)
- NaturalLead Admin
- Nov 21, 2025
- 1 min read
Picture this: It’s Thanksgiving, and you’re sitting around the table, grateful for the big wins and focused even more on what keeps everything running year after year. In our world, that’s not just a happy customer or a busy sales floor—it’s a service department that pays its own way.

Most dealerships know the term “absorption rate”… but here’s the thing: it isn’t just a number on some accountant’s spreadsheet. It’s the anchor that keeps your business steady, no matter which way the economy’s blowing. If your shop covers every bit of overhead—even pays down a little extra? You’re not just surviving. You’re setting yourself up to thrive, no matter how choppy it gets out there.
Let’s get practical. If car sales hit a speed bump (we’ve all seen it happen), a strong absorption rate means you stay in the black. That’s less stress, more genuine stability. Your techs keep busy, your parts department hums, and even the office team feels the difference.
This holiday, while you count your blessings, ask yourself: “Could my service lane really carry the dealership?” If not… why not? The solution isn’t complicated. Automate reminders, set up real incentives, make it so effortless for customers to come back that they don’t even think twice. Our platform was built for this—quick ramp-up, results you actually see, and a price that fits in easier than an extra slice of pie.


