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Service Lane Retention & Absorption

Service absorption is one of the most important dealership profitability metrics. The closer you are to 100% absorption, the more stable and profitable your dealership becomes.

How Marketing Improves Absorption

  • Retaining existing customers longer.

  • Recovering declined services.

  • Conquesting new customers into the lane.

  • Increasing repair order count and dollar value.

Example ROI

Dealerships that raise absorption by even 10% can offset millions in operating expenses annually.

📊 Boost absorption. Strengthen profitability.

​Explore More Service Lane Marketing Solutions:

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