Declined Service Follow-Up Marketing
Every dealership faces the same problem: customers decline recommended services at the lane. Nationally, more than 65% of recommended services are declined. Without proactive follow-up, this revenue is gone forever.
Why Declined Service Matters
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Declined services represent millions in missed revenue annually for an average dealership group.
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Customers often say “not today” — but many are open to booking later if reminded.
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Independent shops aggressively remarket declined services, stealing your opportunity.
How Follow-Up Campaigns Work
​At Service.NaturalLead.com, we:
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Track declined services from your DMS/RO data.
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Deploy automated, personalized follow-ups.
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Segment by urgency (safety vs maintenance).
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Convert up to 20% of declined ROs into booked appointments.
Example ROI
If your lane sees $200,000/month in declined services:
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Converting just 15% = $30,000/month recovered revenue.
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That’s $360,000+ per year added back to your bottom line.
💡 Stop letting declined services walk out the door.
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